{"id":2734,"date":"2025-02-17T10:34:42","date_gmt":"2025-02-17T15:34:42","guid":{"rendered":"https:\/\/www.mgocpa.com\/?post_type=perspective&p=2734"},"modified":"2025-06-27T08:52:17","modified_gmt":"2025-06-27T13:52:17","slug":"interview-humboldt-family-farms-founder","status":"publish","type":"perspective","link":"https:\/\/www.mgocpa.com\/perspective\/interview-humboldt-family-farms-founder\/","title":{"rendered":"Q&A with the Founder of California\u2019s Humboldt Family Farms"},"content":{"rendered":"\n

This article is part of a series spotlighting honorees of the Cannabis 50, our annual list of individuals, organizations, entertainers, and others who made a positive impact on the cannabis industry in the past year. <\/em>View previous articles articles in the series here.<\/em><\/a><\/p>\n\n\n\n

Humboldt Family Farms<\/a> is more than just a cannabis brand \u2014 it\u2019s a testament to the legacy, innovation, and passion that define the heart of California\u2019s cannabis culture. The company embraces the essence of sustainable living and regenerative practices, producing premium Sungrown cannabis that celebrates Humboldt County\u2019s rich heritage.<\/p>\n\n\n\n

From crafting unparalleled terpene profiles using a traditional wood fire curing method to curating their Private Reserve Program showcasing exceptional strains like Maui Waui and Sour Diesel, Humboldt Family Farms stays true to its mission: to preserve the craft of small family farms while delivering cannabis that connects people to nature and tradition.<\/p>\n\n\n\n

We recently spoke with Scott Vasterling, the founder and owner of Humboldt Family Farms, to learn more about his personal cannabis journey and vision for the industry\u2019s future. Here are excerpts from our conversation …<\/p>\n\n\n\n

Can you share your experience in the cannabis industry?<\/h2>\n\n\n\n

In many ways, I feel the industry chose me. I\u2019ve been using cannabis as medicine since high school in the late \u201880s. In 2002, I moved to the Sungrown cannabis mecca of Humboldt County to work for a Fortune 100 health and wellness company. That\u2019s where I met my wife, whose family was involved in cultivation under California\u2019s Proposition 215. Over the past 20+ years, I\u2019ve seen firsthand the benefits of regenerative Sungrown cannabis and committed myself to promoting these family farms through policy, community, and now business via the Humboldt Family Farms collaborative brand.<\/p>\n\n\n\n

What unique perspectives do you think athletes, entertainers, brands, and creators bring to the industry?<\/h2>\n\n\n\n

I believe authentic passion and commitment to one\u2019s craft drives innovation and success. The perspectives of these professionals, who have spent tens of thousands of hours practicing, testing different algorithms, and visualizing outcomes, bring a positive influence to the cannabis industry.<\/p>\n\n\n\n

What were the biggest highlights and most positive changes for you, and for the cannabis industry at large, in 2024?<\/h2>\n\n\n\n

2024 was a great year in the normalization of cannabis in California and across the U.S. In Sacramento, Humboldt Family Farms was one of the first cannabis brands to conduct on-site sales and consumption at a sanctioned state fair with our retail partner, Embarc. Corndogs, cotton candy, cannabis, and roller coasters \u2014 it was a highlight for us and a significant step forward for the industry.<\/p>\n\n\n\n

On a personal level, being elected Chair of the Cannabis Advisory Committee under the California Department of Cannabis Control was a tremendous honor and opportunity to make a meaningful impact.<\/p>\n\n\n\n

What are your predictions for how the cannabis industry will evolve over the next 2-3 years? What are you most excited about? What are you most concerned about?<\/h2>\n\n\n\n

Over the next 2-3 years, cannabis will continue to grow and become more normalized with greater access to markets. I\u2019m most excited that consumers are becoming more educated about their cannabis, paying attention to where, how, and why their flower is being cultivated. They\u2019re realizing it\u2019s not all about the highest THC per dollar.<\/p>\n\n\n\n

One of my biggest concerns is that we don\u2019t fix Section 280E. Cannabis professionals and businesses should be treated fairly, and the vast majority of Americans support federal legalization. Without tax reform, small businesses will continue to struggle unnecessarily.<\/p>\n\n\n\n

What are your top goals in this industry as we move into 2025 and beyond?<\/h2>\n\n\n\n

My goal is to continue creating solutions, both in business and policy, that help Sungrown craft family farms gain access and support with consumers at retail. Ensuring these farms have a viable path forward is essential for the industry\u2019s sustainability and growth.<\/p>\n\n\n\n

Learn More About Humboldt Family Farms<\/h2>\n\n\n\n

Discover how Humboldt Family Farms is championing regenerative farming practices and supporting family-run cannabis operations. Visit humboldtfamilyfarms.com<\/a> to learn more about their mission, products, and vision for the future of cannabis.<\/p>\n\n\n\n

Explore the Cannabis 50 List<\/h2>\n\n\n\n

Check out the top innovators, advocates, and trailblazers shaping the cannabis industry. Download the complete Cannabis 50 list now<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

This article is part of a series spotlighting honorees of the Cannabis 50, our annual list of individuals, organizations, entertainers, and others who made a positive impact on the cannabis industry in the past year. View previous articles articles in the series here. Humboldt Family Farms is more than just a cannabis brand \u2014 it\u2019s […]<\/p>\n","protected":false},"featured_media":2735,"template":"","meta":{"_acf_changed":true,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"perspective_topic":[161],"perspective-type":[42],"class_list":["post-2734","perspective","type-perspective","status-publish","has-post-thumbnail","hentry","perspective_topic-cannabis-50","perspective-type-articles"],"acf":[],"yoast_head":"\nQ&A with the Founder of California\u2019s Humboldt Family Farms - MGO CPA | Tax, Audit, and Consulting Services<\/title>\n<meta name=\"description\" content=\"We spoke with Scott Vasterling, the founder and owner of Humboldt Family Farms, about his personal cannabis journey and vision for the industry\u2019s future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mgocpa.com\/perspective\/interview-humboldt-family-farms-founder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q&A with the Founder of California\u2019s Humboldt Family Farms - 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